For Immediate Release
Cindy Beidel
(202) 862-5286
cbeidel@ngs.org
Evergreen, CO, February 11th, 2009 — National Geographic Maps, in collaboration with National Geographic Adventure magazine, is now accepting applications for the second annual The Outdoor Geographic Awareness (TOGA) Awards to identify and showcase outdoor retailers, manufacturers, nonprofit organizations and individuals who are finding new and creative ways to encourage outdoor participation, geographic awareness and environmental stewardship. TOGA Awards reflect National Geographic’s mission to inspire people to care about the planet.
Last year’s TOGA Award winners were Recreational Equipment Inc. (REI) in the outdoor retailer category; Patagonia in the outdoor manufacturer category; The Conservation Alliance in the nonprofit category; and Sam Drevo of eNRG Kayaking in the individuals category.
TOGA Awards are evaluated and made based on the applicant’s overall contribution to increasing geographic awareness during the previous calendar year. Evaluating factors include the overall reach, effectiveness and creativity of a campaign, event or activity; the benefit to the outdoor industry; and how easily replicated a campaign may be so that others can build on it to increase its influence. Examples of geographic awareness programs include training in mapping, geography and navigation, or educational events, programs and materials related to a particular geographic location or to the environment and stewardship of specific lands.
Applications and nominations will be accepted online at www.natgeomaps.com/toga through Friday, May 29, 2009. Finalists will be selected by a panel of industry professionals and National Geographic staff. The awards will be presented on Tuesday, July 21, 2009, at 4 p.m. at Outdoor Retailer in Salt Lake City.
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program combating geographic illiteracy.
About National Geographic Maps
National Geographic Maps was established as a division of the National Geographic Society in 1915 and has been producing maps for National Geographic magazine and other Society groups for more than 90 years. National Geographic Maps produces outdoor recreation mapping software, Trails Illustrated maps, wall maps, travel maps, globes and atlases. For more information, visit www.natgeomaps.com.
About National Geographic Adventure
National Geographic Adventure, winner of four National Magazine Awards, is the fastest-growing magazine in the outdoor category and the ultimate guide to the adventure lifestyle. Published 10 times a year, with a rate base of 625,000, National Geographic Adventure has 2.4 million readers. It is available by subscription (800-NGS-LINE) and on newsstands in the United States ($4.99) and Canada ($6.99). Its editorial mission supports National Geographic’s corporate global mission to inspire people to care about the planet. The magazine’s Web site is www.nationalgeographic.com/adventure.
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